We help startups focus on the market not just the product and technology
A proven approach used with startups and spin-outs from Oxford University Innovation

ProductFIT bootcamps
ProductFIT is an intensive innovation bootcamp limited to 8 co-founders/leaders. Just 1 week of 5 sessions, using proven growth frameworks, latest collaboration tools, led by exception facilitators.
Interactive Sessions
ProductFIT bootcamps are hard, fast, interactive and applied to your business opportunity
The Big Vision
Determine what a great ’Investment Pitch’ looks like and what it takes to get there, and get funding
Where to Play
Establish true market pain points and convert these into value creation opportunities
How to Win
Work out your advantages, your USP, your business model, and turn these into a value proposition
What you Need
Build a set of go-to-market priorities & actionable steps to scale to determine your funding ask
Minimal Viable Pitch
Come away with your key themes for your Investment Pitch and be investor question ready
The ProductFIT method
INTENSE WORKSHOPS
There are 5 interactive sessions of 2.5 hours. These are all about you. You’ll be expected to bring your best. We’ll bring ours.
- The End if the place to Start
- Where to Play
- How to Win
- What you Need
- Minimal Viable Pitch
EXCEPTIONAL FACILITATION
You will be supported by facilitators you can help you help yourself. We create a supportive, yet challenging, workshop environment.
- Use our unique frameworks to structure thinking
- We listen to you, challenge you, and stretch you
- We will expand on your great insights and ideas
- We use the best tools: Zoom, Slack, Menti, Mural
- We encourage the startups to support the startups
How ProductFIT can help?
COMMON innovation CHALLENGES for startups
- Burning cash to deliver the big vision but worried you may need a rethink
- There is not the expected demand for an idea/product
- There’s not enough pain for customers to pay or change habits
- There’s a stubborn desire to prove the technology
- There is little ‘outside-in’ thinking and skills
what you take away from a productfit bootcamp
- A new way of looking at your startup. Using fresh thinking and frameworks
- A review of customer pain points and hypothesis to deliver the big vision
- An true asessement of what’s attractive and what is is doable
- How to win with a proposition and business business model that competes
- What you need and next steps. Turn this into an investment pitch
Bootcamp Pricing
ProductFIT
Oxford Startup Offer-
A 2 person ticket, for all 5 sessions, for 27-31 July
-
Only 8 spots per bootcamp
ProductFIT
Oxford Startup Offer-
A 2 person ticket, for all 5 sessions, for 17-21 August
-
Only 8 spots per bootcamp
ProductFIT
Regular price-
A 2 person ticket, for all 5 sessions, for regular bootcamps
-
Only 8 spots per bootcamp
ProductFIT Facilitators

Paul Inness
Paul is a coach and Mentor for Oxford University Innovation. Has run strategy and innovation labs for corporates. Over 15 years facilitation experience.

Phil Hornby
Phil is a startup ecosystem building, mentor and coach for teams and founders. He works through many models including a number of accelerator programs.