We help startups focus on the market 
not just the product and technology

A proven approach used with startups and spin-outs from Oxford University Innovation

ProductFIT bootcamps

ProductFIT is an intensive innovation bootcamp limited to 8 co-founders/leaders. Just 1 week of 5 sessions, using proven growth frameworks, latest collaboration tools, led by exception facilitators.

Interactive Sessions

ProductFIT bootcamps are hard, fast, interactive and applied to your business opportunity

The Big Vision

Determine what a great ’Investment Pitch’ looks like and what it takes to get there, and get funding

Where to Play

Establish true market pain points and convert these into value creation opportunities

How to Win

Work out your advantages, your USP, your business model, and turn these into a value proposition

What you Need

Build a set of go-to-market priorities & actionable steps to scale to determine your funding ask

Minimal Viable Pitch

Come away with your key themes for your Investment Pitch and be investor question ready

The ProductFIT method

 INTENSE WORKSHOPS

There are 5 interactive sessions of 2.5 hours. These are all about you. You’ll be expected to bring your best. We’ll bring ours.

  1. The End if the place to Start
  2. Where to Play
  3. How to Win
  4. What you Need
  5. Minimal Viable Pitch

EXCEPTIONAL FACILITATION

You will be supported by facilitators you can help you help yourself. We create a supportive, yet challenging, workshop environment.

  • Use our unique frameworks to structure thinking
  • We listen to you, challenge you, and stretch you
  • We will expand on your great insights and ideas 
  • We use the best tools: Zoom, Slack, Menti, Mural
  • We encourage the startups to support the startups 

How ProductFIT can help?

COMMON innovation CHALLENGES for startups

  • Burning cash to deliver the big vision but worried you may need a rethink
  • There is not the expected demand for an idea/product
  • There’s not enough pain for customers to pay or change habits
  • There’s a stubborn desire to prove the technology 
  • There is little ‘outside-in’ thinking and skills 

what you take away from a productfit bootcamp

  • A new way of looking at your startup. Using fresh thinking and frameworks
  • A review of customer pain points and hypothesis to deliver the big vision
  • An true asessement of what’s attractive and what is is doable 
  • How to win with a proposition and business business model that competes
  • What you need and next steps. Turn this into an investment pitch

Bootcamp Pricing

ProductFIT

Oxford Startup Offer
£1795
£ 995
  • A 2 person ticket, for all 5 sessions, for 27-31 July
  • Only 8 spots per bootcamp

ProductFIT

Oxford Startup Offer
£1795
£ 995
  • A 2 person ticket, for all 5 sessions, for 17-21 August
  • Only 8 spots per bootcamp

ProductFIT

Regular price
£ 1795
  • A 2 person ticket, for all 5 sessions, for regular bootcamps
  • Only 8 spots per bootcamp

ProductFIT Facilitators

Paul Inness

Paul is a coach and Mentor for Oxford University Innovation. Has run strategy and innovation labs for corporates. Over 15 years facilitation experience.

Phil Hornby

Phil is a startup ecosystem building, mentor and coach for teams and founders. He works through many models including a number of accelerator programs.